Slogan (heraldry)

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A slogan is used in Scottish heraldry as a heraldic motto or a secondary motto. It usually appears above the crest on a coat of arms, though sometimes it appears as a secondary motto beneath the shield.^[1] The word slogan dates from 1513. It is a variant of the earlier slogorn, which was an Anglicisation of the Scottish Gaelic sluagh-ghairm (sluagh "army", "host" + gairm "cry").^[2] In other regions it is called a war-cry.^[3]